LONDON - April 26, 2016. Industry analyst firm STL Partners today announces The Mobile Network Experience Index (MobiNEX) report in partnership with Apteligent, a mobile app intelligence platform. The report was created to evaluate and quantify customer app experience on 27 mobile networks in seven countries, including the U.S., France, United Kingdom, Italy, Spain, Germany and Canada.
The report benchmarks mobile network speeds and reliability by measuring the consumer app experience. (Executive summary and a chart of all results can be found here: https://www.telco2research.com/articles/EB_MobiNEX-The-Mobile-Network-Customer-Experience-Index-Q4-2015).
Report highlights include:
“MobiNEX makes it much easier for customers to see which mobile operator will do the best job of making their apps work well”, said Chris Barraclough, Partner at STL Partners and lead author of the report. “A lot of people spend more time using apps than anything else on their phones, but how can they compare what they get today with what they really could be getting? The index shows in simple terms which operators are likely to do the best job for people. And while it is easy to compare, it’s based on a huge of amount real world information so it’s a pretty reliable indicator of what’s going on.”
“There’s also signs that the scores that US and UK operators get on MobiNEX are related to their published customer satisfaction scores. This is potentially important for two reasons. The first is that it suggests that the experience the customers have on their apps relates to their overall happiness with their networks. Secondly, customer satisfaction is known to be a factor in whether customers stay with their current operators, so if there is a link it will really matter to operators to get it right.”
“For the leading mobile operators, it should be absolute gold dust to be able to show that their networks are the best around. For the laggards, it’s a really clear signal that they need to raise their games to keep their customers happy.”
“Building on our previous research, such as the Mobile App Latency in Europe: French Operators Lead; Italian & Spanish Lag and Lag Kills! How App Latency Wrecks Customer Experience, we wanted to investigate the impact of latency on customer experience when using mobile networks and compare the datasets across carrier and country”, said Chris Barraclough, partner and chief strategist at STL Partners.
Other key findings include:
“It was a surprise to us at STL Partners when we found that the US operators weren’t among the leaders” said Barraclough. “With a high penetration of ‘4G’ network services in the USA compared to the other countries, we expected them to do better. Plus the US has a reputation for being a world leader in technology and services, and many of the apps originate from US tech companies, so we imagine the US operators will be surprised and disappointed too.”
“Providers, developers and carriers need to understand how they compare to the competition, which is why Apteligent has developed mobile benchmarks and performance data dashboards for deeper insight,” said Andrew Levy, CSO at Apteligent. “This report is another form of analysis to help our clients improve customer experience, which is especially prudent as customers’ understanding of the operator’s role in performance continues to grow, and they begin to consider these factors when choosing a mobile service provider.”
For more information about the Mobile Network Experience Index Report from Apteligent and STL Group, please visit https://www.telco2research.com/articles/EB_MobiNEX-The-Mobile-Network-Customer-Experience-Index-Q4-2015.
Further Comparison Charts
STL Partners delivers consulting, research and events globally within Telecoms, Media and Technology. We believe that to succeed, operators need to adopt fundamental changes in their business model: what they offer their customers, how they serve them and how they are rewarded for this. We are dedicated to supporting those who embrace this vision and we work with them to pursue it.
Apteligent provides the world’s leading mobile application intelligence solution enabling enterprises to accelerate their mobile business. The company’s solution monitors every aspect of mobile app performance and provides a real-time global view of app and transaction metrics across iOS, Android, Windows Phone 10, Hybrid and HTML5 apps. Trusted by three of the top five credit card issuers, three of the top five media companies, three of the top five retailers, and two of the top three hotel chains with the success of their strategic mobile app initiatives. Apteligent is leading the drive to the App Economy.
Learn more at www.apteligent.com.
Analyst Contact: Andrew Collinson, Partner and Research Director STL Partners. firstname.lastname@example.org +44 (0) 207 247 5003.
BLASTmedia for Apteligent. Meghan Matheny: Meghan_Matheny@blastmedia.com. (317) 806-1900 ext. 115.