Download - Digital Entertainment 2.0: What Gets Measured Gets Money
publication date: Apr 19, 2013
Download - For mobile entertainment services to generate revenues commensurate to the attention they receive, the industry needs to improve 'discovery' tools, create more effective creative inventory, and deliver proof of its effectiveness. A summary of the Digital Entertainment 2.0 session, held on the 20th March 2013, Intercontinental Hotel, San Francisco. (April 2013)
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