Summarising the output of the Telco 2.0™ Executive Brainstorm in Nice, this briefing outlines the potential strategies telcos could pursue in the emerging digital economy overall and in seven key areas: APIs, retail services, devices, online video distribution, enterprises services, technical architecture and Telco 2.0 pilots. In each case, the briefing sets out the short-term and long-term actions telcos should consider to ensure they continue growing in a fast-changing market.