Download Why closing Telefonica Digital should make Telefonica more digital (and innovative)
publication date: Mar 19, 2014
Download a 33 page PDF of: Albeit pioneering, Telefonica’s Digital business unit as was lacked focus and combined too many clashing cultures and incompatible businesses. Our latest analysis sees the change as ‘the end of the beginning’ for Telefonica’s Telco 2.0 services, and summarises lessons for all players implementing strategic transformation. (March 2014)
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