Samsung and Google versus Apple?
publication date: Dec 10, 2014
Download a PDF copy of this 26 page report: Apple is weakening Samsung Electronics’ grip in the high-end of the handset market, lowering the Korean company’s profitability and capacity to compete effectively. After a series of largely unsuccessful attempts to break into software and services, a daring option for Samsung is to seek a strong, strategic alliance with Google to enable both companies to mount a serious challenge to Apple’s dominance in the affluent demographic. Telcos could back such an alliance in return for a profitable role in the service layer. This report analyses the strategic rationale for such an approach
This content is available to subscribers only. If you've lost or forgotten your details please email your STL Partners Account Manager or .
If you are a subscriber using a large screen please log-in using the boxes on the left hand menu.
On mobiles, please tap the small rectangle with three lines in it on the top right corner or the double arrow on the top left hand side to show menus and log in. There's also a short step-by-step guide for mobile users here.
If you're not a subscriber please see here for details of our services or email for more.
Subscription Benefits
Our research services are designed to keep leaders and strategists comprehensively ahead of the game and practitioners up to speed with the latest key techniques and developments. For more details of our services see here.
For more information please email or call +44 (0) 207 247 5003.
