Full Article: Digital Hollywood: How to 'Out-Apple' Apple?
publication date: Mar 24, 2010
Apple is becoming an increasingly important distributor of Film and TV content online. But plans to sell films at $0.99 could cause massive disruption to the business models of the major studios. Telcos could offer a powerful alternative, not just as a retail channel but as an enabler of richer, more profitable interactions with consumers. (March 2010)
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