This briefing report introduces one of the core Telco 2.0™ Initiative themes - the move towards a two-sided marketplace for telecoms services, and the relevance of that world-view to future retail, wholesale and value-added services (VAS) platforms.
For those not well-versed in economic theory, the general concept of the 'two-sided market' can be a little slippery to grasp at first, especially when applied to telecoms. This document aims to introduce and explain it, highlighted by reference to numerous examples from other industries.
The document outlines the differences between one and two-sided models, their relevance to the industry, and growth opportunities arising from the application of two-sided models.
Group strategy director, business development and strategy teams, CIO, CTO, CMO.
Two-sided markets bring together two distinct groups of customers, with a platform provider enabling and enhancing direct interaction between them. Telcos have an opportunity to forge new business relationships, and tap into huge new revenue streams, by evolving such platforms between customers and ‘upstream' sectors like advertisers, content providers and governments.