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Customer behaviours and expectations are changing globally particularly as they experience new business models via the internet. Customers are not simply using the internet passively for information and entertainment; there is increasingly a culture of participation and involvement. Customers want to contribute: to wikis, to blogs, to mash-ups, to product and service reviews, to product development. These changes are happening at a pace that challenges traditional Telecoms innovation processes and timelines.

This category covers:

  • Growth and Defence Opportunities arising through innovation to core Voice, Messaging, and Data / Broadband Services
  • Serving the Digital Generation; innovation for a new breed of customers
  • Voice and Messaging 2.0 - what to learn from and how to compete with Internet Communications Services

Please see below for current content on these topics.  For future content please see here.

New Content (Use "Search" or "more articles" to find more)

  Software Defined People: How it Shapes Strategy (and us)
Much of what we need to know, do or get, can now be delivered through software, pretty much at any place at any time via mobile. It is a key tool, and how we use it increasingly shapes our lives, businesses, work and identities. Why are telcos missing out, and what do businesses of all types need to do about it? (March 2014, Executive Briefing Service)

Software Defined People March 2014
  Vodafone 360 on Android, iTunes: Now Getting it Right?
Vodafone 360 was meant to be a new, social-network centred approach to managing the customer interface. Unfortunately, it was also bug-ridden and dogged by a lack of clarity of purpose. Now, its availability on Android Market and iTunes may create a strategic opportunity for Vodafone to access more customers. (August 2010, Executive Briefing Service)
  Amazon 2.0: Four Levels of Strategic Business Model Transformation
Amazon's stock continues to beat the bull market. Its success is based on a four level transformation to a ‘two-sided' strategy. What are the lessons for would-be platform players, including fledgling ‘Telco2.0s' and software platform owners? (November 2009, Executive Briefing Service, Dealing with Disruption Stream, Foundation 2.0)
  QQ: China's Monster 'Facebook' - on a screen near you soon
An analysis of QQ.com - a profitable Chinese social networking and instant messaging service with 1 billion usernames, 75 million peak concurrent users, and plans to grow beyond China. (October 2009, Executive Briefing Service, Dealing with Disruption Stream)
  Voice and Messaging 2.0: Innovators' Directory 2009
The Telco 2.0 review of the most significant non-telco Voice and Messaging innovators in terms of competitive threat, route-to-market partner opportunity, and opportunity to learn from. (Executive Briefing, Oct 2009). 
  ESPN: Making ‘pay-for-content’ work – a telco opportunity
The sports network ESPN is a master of the paid content business model, building platform scale and success using premium content. What are the lessons from ESPN’s US and UK strategies for other service providers and content distributors? (September 2009, Executive Briefing Service, Dealing with Disruption Stream).
  Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy
An analysis of Blyk's recent move from a retail to wholesale business model provides important lessons for the mobile marketing industry as a whole. (September 2009, Executive Briefing Service, Dealing with Disruption Stream)
  Twitt-o-nomics: How will Twitter make money?

Twitter's business model seems to be the familiar - "Web 2.0 Flip" - build an audience and sell to someone who thinks they can monetize it. There are key lessons to be learnt from Twitter for Telcos and other service providers. (July 2009, Executive Briefing Service, Dealing with Disruption Stream).

  Voice 2.0: Beyond ‘Unified Communications’

Four leading Voice 2.0 platforms demonstrate the business model opportunities from delivering 'Communications-Enabled Business Processes' (CEBP) to the highly diverse enterprise and SME market. (July 2009, Executive Briefing Service)

  Online Video vs Broadband: a symbiotic relationship?

Initially, broadband enabled online video. Now online video is growing to become the volume driver of broadband traffic. Analysis of these interrelated markets at different stages of evolution worldwide provides insight to future strategy in both. (July 2009, Executive Briefing Service, Future of the Networks Stream).

  Mobile Broadband: Urgent need for new business models

While the market for mobile broadband services (3G/WiMax/Dongles/Netbooks etc.) is growing explosively, today’s telco propositions are based on out-moded business models which threaten profitability. Telco 2.0 proposes innovative retail and wholesale approaches to improve returns. (Executive Briefing Service, Future of the Networks Stream, July 2009)

  The Toolkit of Voice 2.0 - Linux, Asterisk, OpenSER
A new open-source technical toolkit (based on Linux, Asterisk, OpenSER and perhaps OpenSS7) is emerging for Voice 2.0 applications. (June 2009, Executive Briefing Service)
  Retail Services 2.0 - 'Supermarket' Strategy Not Enough

Significant additional value lies beyond just re-selling other people's content, applications and services in addition to your own. 'Enabling' needs to be combined with retailing, say Telco 2.0 Brainstormers. (May 2009, Special Event Briefing, Executive Briefing Service, Dealing with Disruption Stream).

  Defining the Digital Generation: Young Today, Grey Tomorrow
The activities of today's youth will cascade across the generations. How should service providers prepare for the customer of the future? (March 2009, Executive Briefing Service)
  Online Video Distribution: how will the market play out?

Disruption in the online video distribution market presents “a once in a lifetime chance to change their place” for some and a severe strategic threat for others.  Likely scenarios and strategies that players should adopt for success.  (Executive Briefing, Future of the Networks Stream, Feb 2009.)

  BSkyB Platform - Lessons

BSkyB’s platform shows a multi-sided business model in action, bringing value to both upstream and downstream customers and earning decent returns for shareholders. (Feb 2009, Executive Briefing Service)

  The Digital Generation: Introducing the Participation Imperative Framework
The "Participation Imperative Framework" describes new customer behaviour and needs that will drive future product and service innovation. (Feb 2009, Executive Briefing Service)
  Consumer voice and messaging 2.0 - understanding and meeting user needs

Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)

  Voice telephony: death or glory?

A review of key business opportunity and future business model scenarios in the core voice and messaging business. (November 2008, Executive Briefing Service)

  BT and Ribbit's evolving platform strategy

A closer look at BT's Ribbit platform strategy and how it can transform BT's business model. (September 2008)

  Vodafone: Too much data, not enough vo and fone?

Analysis of Vodafone strategy at a key time of leadership change. (June 2008, Executive Briefing Service)

  BBC's iPlayer nukes "all you can eat" ISP business model

The impact of the launch of BBC's online video service "iPlayer" on the UK DSL industry based on live network data. (Feb 2008, Executive Briefing Service).