Report: The advent of smartphones and tablets is disrupting the $10Bn+ loyalty market by opening up new ways for brands and retailers to engage with their customers in a highly interactive fashion.  This briefing analyses that market, why mobile is a compelling medium in it, key mobile app types, and leading edge strategies used by online players and traditional retailers. It concludes by outlining the strategies telcos need to employ to add value and exploit their assets and capabilities to play a major role in the value chain. (May 2013)

• 44 page Telco 2.0 Executive Briefing report
• PDF Format
• 28 charts and figures
• Single user license only
• For multi-user licenses please email  or call +44 (0) 207 247 5003