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Core ServicesCustomer behaviours and expectations are changing globally particularly as they experience new business models via the internet. Customers are not simply using the internet passively for information and entertainment; there is increasingly a culture of participation and involvement. Customers want to contribute: to wikis, to blogs, to mash-ups, to product and service reviews, to product development. These changes are happening at a pace that challenges traditional Telecoms innovation processes and timelines. This category covers:
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