B2B Platform Services

New B2B Platform Services leverage telcos’ voice, messaging, data and broadband connectivity assets to help ‘upstream’ organisations (enterprises, SME’s and government) interact more effectively and efficiently with ‘downstream’ end-users (consumers, enterprises, SME’s and government) in the following everyday business process areas:

Identity, Authentication and Security
Marketing and Advertising
Digital Content Distribution
Offline Logistics
Transactions (billing and payments)
Customer Care

This category covers both New Wholesale Distribution Growth Opportunities including Online Video Distribution, and New B2B Value-Added Platform Services e.g.s Telco-enabled Advertising, Comms-Enabled CRM / CEBP, Transaction Services.

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Digital platform strategy: how Google, Apple and Amazon keep winning

Telcos traditionally think of every new service as a profitable new revenue source, and create services in silos with little thought for the total customer experience and overall creation of value. In contrast, the big internet and tech players typically build their future offerings as part of an integrated strategy to raise the overall value of their platforms. This extract from ‘A Practical Guide to Implementing Telco 2.0’ shows key lessons for telcos. (September 2012, Executive Briefing Service, Dealing with Disruption Stream.)
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Generic Telco Strategies September 2012

Telco 2.0: how to accelerate the implementation of new business models

Opportunities exist for operators to support third-party businesses in Customer Profiling, Marketing offers, ID & Authentication, Network QoS, and Billing, Payments & Collection. However, our in-depth research among senior execs in ‘upstream’ industries (e.g. retail, media, IT, etc.) and telcos shows that poor communication of the telecoms value proposition and slow implementation by operators is frustrating upstream customers and operators alike. Our independent new analysis (kindly sponsored by Openet) identifies strategic customer segments for telcos building new ‘Telco 2.0’ business models, key obstacles to overcome, six real-world implementation strategy scenarios, and strategic recommendations for telcos. (April 2012, Executive Briefing Service, Transformation Stream.)

Google's Advertising Revenues Cascade

Customer Experience 2.0: Back to the Future of Voice (BT Presentation)


Customer Experience: Back to the Future of Voice. Colin Lees of BT on the future of the UK voice service and the transformation of BT's service platform. Presentation from EMEA Brainstorm, November 2011. (November 2011, Executive Briefing Service, Cloud & Enterprise ICT Stream)

Strategy 2.0: The Six Key Telco 2.0 Opportunities

A summary of the six Telco 2.0 opportunities to transform telco's business models for success in an IP-based, post PSTN world: Core Services, Vertical Solutions, Infrastructure Services, Embedded Communications, 3rd Party Enablers, and Own Brand OTT Services. It includes an extract from the Roadmap to New Telco 2.0 Business Models, updates on latest developments, and feedback from over 500 senior TMT industry execs. (July 2011, Executive Briefing Service, Transformation Stream).

Telco 2.0 Six Key Opportunity Types Chart July 2011

M2M 2.0: Market, Business Models, and Telcos' Role(s)


Our latest report on M2M 2.0 covers: M2M market growth, structure and dynamics; business models; the best role(s) for telcos; and leading thinking from Deutsche Telekom, Vodafone, Telenor, KPN and Swisscom. It describes how 'Service Enablers' are key to the telco opportunity in M2M in addition to connectivity. (July 2011, Executive Briefing Service)

Telco 2.0 Strategy: New Growth needs New Metrics

‘What gets measured gets done’, and telcos need to use new metrics to uncover and develop new sources of value. They also need to make WAC a ‘JFDI’ initiative. These and other top level Telco 2.0 strategic themes from the May 2011 EMEA Telco 2.0 Executive Brainstorm. (May 2011, Executive Briefing Service, Transformation Stream.)

Cloud 2.0: What are the Telco Opportunities?

Telco 2.0’s analysis of operators’ potential role and opportunity in ‘Cloud Services’, a set of new business model opportunities that are still in an early stage of development - although players such as Amazon have already blazed a substantial trail. (December 2010, , Executive Briefing Service, Cloud & Enterprise ICT Stream & Foundation 2.0)

Cloud Services 2.0: Clearing Fog, Sunshine Forecast, say Telco 2.0 Delegates

The early stage of development of the market means there is some confusion on the telco Cloud opportunity, yet clarity is starting to emerge, and the concept of ‘Network-as-a-Service’ found particular favour with Telco 2.0 delegates at our recent Brainstorms. (December 2010, Executive Briefing Service, Cloud & Enterprise ICT Stream)

Cloud 2.0: "Worth $43Bn by 2013" Say Cisco

Cisco say Cloud will be worth $43Bn to telcos in the near future, and have realised savings of up to 40% in both Opex and Capex by transferring all of their own internal IT Services to the cloud - a good example of the Telco 2.0 innovator's principle of 'eating your own cloud-food'. Video interview with Simon Aspinall, Director Data Center, Cloud and Mobility Services, Cisco. (December 2010, Executive Briefing Service, Cloud & Enterprise ICT Stream)

Cloud 2.0: What Should Telcos do? IBM's View

IBM say that telcos are well positioned to provide cloud services, and forecast an $89Bn opportunity over 5 years globally. Video presentation and slides including forecast, case studies, and lessons for future competitiveness. (December 2010, Executive Briefing Service, Cloud & Enterprise ICT Stream).

Making Sense of 'Cloud / xAAS': Seven Clear Examples

The point and value of Cloud Services can sometimes seem elusive. Here's a well received presentation that includes a simple, workable definition and seven case studies that illustrate different types of 'Cloud Services' / xAAS (e.g. Network, Platform-As-A-Service). (December 2010, Executive Briefing Service, Cloud & Enterprise ICT Stream)

$Multi-Billion Telco 2.0 Growth Opportunities in North America: Can Telcos Act in Time?

An initial summary of the key out-takes from the 10th Telco 2.0 Americas Executive Brainstorm (incorporating Digital Entertainment 2.0) held in Santa Monica, Los Angeles, October 28-29, 2010. 92% of participants agreed it is time to make either a step change in key functions (34%) or initiate a fundamental transformation (58%) in the next 12-18 months. (November 2010, Executive Briefing Service, Transformation Stream.)

Entertainment 2.0: New Sources of Revenue for Telcos?: Telco assets and capabilities could be used much more to help Film, TV and Gaming companies optimize their beleaguered business model. An extract from our new 38 page Executive Briefing report examining the opportunities for ‘Hollywood’ and telcos. (August 2010, Foundation 2.0)

New Strategy Report: Telco 2.0 Case Directory - 5 'Use Cases', 10 Case Studies: A new 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress. (May 2010, Executive Briefing Service, Telco 2.0 Transformation Stream)

Enterprise Voice 2.0: Ecosystem, Species and Strategies: Analysis of the structure of the Enterprise Voice 2.0 market ecosystem, the business models and value networks within it, and conclusions as to what operators can do in order to benefit from it. (April 2010, Executive Briefing Service)

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010: From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (April 2010, Executive Briefing Service, Dealing with Disruption Stream).

M2M / Embedded Market Overview, Healthcare Focus, and Strategic Options: 'Machine to Machine' (M2M) / ‘Embedded’ solutions have high growth potential but face big barriers too. An overview of the market, focusing on the cost-crisis needs of the Healthcare Sector, and reviewing strategic options for Telcos and other communications industry players. (March 2010, Executive Briefing Service)

Consumer Data and Privacy 2.0: Give Customers the Power: What do consumers really want from their data? And how should telcos go about meeting these needs for a profit? The answer is simple: give customers the power. An extract from our report on the recent Privacy 2.0 Summit. (February, 2010, Executive Briefing Service)

Mobile Advertising and Marketing: Text-based Local Search Use Case: This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (January 2010, Executive Briefing Service, Dealing with Disruption Stream)

New Opportunities in Online Content Distribution: As part of our new 'Broadband End-Games' report, we’ve been defining in detail the opportunities for telcos to distribute 3rd party content and digital goods in new ways. (December 2009, Executive Briefing Service, Future of the Networks Stream).

Telenor’s Voice 2.0 Strategy: ‘Mobilt Bedriftsnett’ Case Study: Telenor’s new ‘Mobile Business Network’ integrates SME’s mobile and fixed phone systems via managed APIs, providing added functionality and delivering greater business efficiency. It uses a ‘two-sided’ business model strategy and targets the market via developers. (December 2009, Executive Briefing Service)

Amazon 2.0: Four Levels of Strategic Business Model Transformation: Amazon's stock continues to beat the bull market. Its success is based on a four level transformation to a ‘two-sided' strategy. What are the lessons for would-be platform players, including fledgling ‘Telco2.0s' and software platform owners? (November 2009, Executive Briefing Service, Dealing with Disruption Stream, Foundation 2.0)

Google: Where to cooperate? Where to compete?: Our new Executive Briefing report analysing Google's strategy includes recommendations of how service providers can plan ‘coopetition’ with this very important player. (November 2009, Executive Briefing Service, Dealing with Disruption Stream)

Case Study: how to grow when your core market shrinks: Only the fit survive market changes, and evolving the business model to adapt is key. Strategy lessons for telcos and vendors alike from Boungiorno, a content aggregator that evolved to beat the shrinking portal services market. (October 2009, Executive Briefing Service)

Google Voice: one of the key battlegrounds for Telcos: Google Voice, managing Customer Data, and Location Services will be among the key battlegrounds where Telcos' emerging business models and Google are likely to clash, according to a new Telco 2.0 Briefing to be published in October. It is previewed here. (September 2009, Executive Briefing Service, Dealing with Disruption Stream)

Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy: An analysis of Blyk's recent move from a retail to wholesale business model provides important lessons for the mobile marketing industry as a whole. (September 2009, Executive Briefing Service, Dealing with Disruption Stream)

Digital Money: Agents are the Key to Mobile Money Transfer: New data from M-PESA shows clearly how its success is directly related to its network of trusted agents - a critical success factor for any mobile money project. (September 2009, Executive Briefing Service, Dealing with Disruption Stream)

The 'Two-Sided' Business Model Use Case Project: The theory of 'Two-Sided' Telecoms Business Models is becoming increasingly well known. The Telco 2.0 "Use Case" research project is analysing both actual and potential practical examples in greater detail. (August 2009, Executive Briefing Service, Transformation Stream)

Case Study: Mobile Signature solution approaches key growth milestone: Mobile Signature, a live example of a two-sided telecoms business model is approaching a key inter-operability milestone. Here is a review of the progress, the model, and its potential. (July 2009, Executive Briefing Service, Dealing with Disruption Stream).

Mobile Payments: Lessons from the world's leading exponents: An analysis of M-Pesa and Wizzit - one a classic ‘Telco 2.0’ platform, the other an extension to traditional banking services – and lessons for telcos worldwide. (July 2009, Executive Briefing Service, Dealing with Disruption Stream)

Voice 2.0: Beyond ‘Unified Communications’: Four leading Voice 2.0 platforms demonstrate the business model opportunities from delivering 'Communications-Enabled Business Processes' (CEBP) to the highly diverse enterprise and SME market. (July 2009, Executive Briefing Service)

Google - How (precisely) it profits from YouTube: New analysis demonstrates how YouTube contributes to Google's position and power in the 'Digital Economy' and what this means for telcos' online video strategies. (June 2009, Executive Briefing Service, Dealing with Disruption Stream.)

Zoompass: Implementing Mobile Money, Right?: A major milestone has been achieved; the first inter-carrier mobile payments system in a developed market since PayForIt. (June 2009, Executive Briefing Service, Dealing with Disruption Stream).

Enterprise Services 2.0 - A Broader Suite of Platform Services Needed: 76% of participants at the 6th Telco 2.0 Executive Brainstorm believe a more comprehensive set of common horizontal capabilities, supported by new channels, will be the most effective growth strategy in this key market. (Special Event Briefing, Cloud & Enterprise ICT Stream, May 2009)

IfByPhone: a Two-Sided Voice Platform: "like salesforce.com with phones": IfByPhone, an example of a voice based two-sided Business Model used in Comms-Enabled Business Processes, using Open Source Telephony. (April 2009, Executive Briefing Service)

Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?: Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Jan 2009, Foundation 2.0)

Unlocking the value of Telco customer data: An advertising and marketing use case: The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)

Transactions: telcos’ future in one word: Amazon presents an excellent example of a 2-sided transactions platform. Werner Vogel, Amazon CTO, explains. (Dec 2008, Executive Briefing Service, Dealing with Disruption Stream).

BT and Ribbit's evolving platform strategy: A closer look at BT's Ribbit platform strategy and how it can transform BT's business model. (September 2008)

A Quick Slick Unpick of Blyk’s 2-Sided Business Model Trick: Blyk may or may not be successful as a business, but provides important learning for anyone looking at mobile advertising business models. (Executive Briefing Service, 2008)

Online Video Usage - YouTube thrashes iPlayer, but for how long?: Online Video demand patterns are becoming clearer but a working economic model is not. What's next? (July 2008, Executive Briefing Service, Dealing with Disruption Stream).

Vodafone: Too much data, not enough vo and fone?: Analysis of Vodafone strategy at a key time of leadership change. (June 2008, Executive Briefing Service)

Beyond bundling: the future of broadband: An edited version of a keynote presentation of results of our Broadband Business Models survey into the industry's future (November 2007, Executive Briefing Service, Future of the Networks Stream).

Forget Mobile Advertising...Think Bigger: Everyone is fascinated by the opportunities in mobile advertising; but there may not be enough advertising to go around. (November 2007, Executive Briefing Service, Dealing with Disruption Stream)

Triple play, go away: The limitations of the "Triple Play" (and other "N-Plays") in a multi-media, multi-mode delivery game. (November 2007)

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