Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010
publication date: Apr 9, 2010
From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. Our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market - before it is too late. (33 page Executive Briefing, April 2010.)
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Subscription Benefits
- A minimum of 15 x 30+ page Executive Briefings issued throughout the year to keep you fully briefed on the very latest in thinking and industry practice
- Each briefing gives in-depth coverage on a core Telco 2.0 issue
- Private access to 40 x 3-5 page Analyst's Note briefings on key topics
- Access to Telco 2.0™ analyst support so that you can validate assumptions / discuss key thoughts and options
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