Download - M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)
publication date: Nov 21, 2011
Download - M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. The mobile phone may be the last in line that influences before the purchase and it's possible to know if the consumer is actually near or in a store.
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