Telco 2.0™ Research

A Practical Guide to Implementing Telco 2.0

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Summary: How can communications services providers (CSPs) transform their businesses from Telco 1.0 (infrastructure-led stasis) to Telco 2.0 (sustainable innovation-led growth)? An essential, step-by-step guide to the implementation of new Telco 2.0 business models, providing telecoms executives and their partner companies with a systematic approach to capitalise on new opportunities and neutralise potential threats. The report outlines robust frameworks and methodologies for selecting the right Telco 2.0 strategy for each organization, identifying and implementing the key opportunities, and avoiding expensive and time-consuming mistakes. (December 2012, Telco 2.0 Transformation Stream)

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This report is now part of our Telco 2.0 Transformation Stream, members of the stream can donwload a copy of the report here.

To order the report please email  or call +44 (0) 207 247 5003. NB this Strategy Report is not included as part of the Telco 2.0 Executive Briefing Subscription Service only the Telco 2.0 Transformation Stream. 

Content Overview

  • What is the best Telco 2.0 strategy for your organisation (‘Happy Pipe’ Vs. ‘Full Service’)?
  • How to identify tangible organisation priorities to accompany this strategy?
  • What specific activities are required to deliver the strategy?
  • How to identify and source appropriate differentiated Telco 2.0 innovations?
  • How to bring robust and compelling Telco 2.0 innovations to market rapidly?
  • What is the best organisation structure to deliver Telco 2.0?
  • What key partnership, regulatory and technology strategies to adopt?
  • How to redefine revenues and costs to create a viable business model?

Key Benefits

  • Stay ahead of the game in telecoms strategy development
  • Leverage STL Partners’ thought-leadership and implementation skills
  • Identify new value sources and implement the required changes in your organisation

A Practical Guide to Implementing Telco 2.0

Why is this unique?

  • The only practical step-by-step business model transformation guide for the telecoms industry
  • Based on the knowledge and experience of our research and consulting teams, led by Chief Strategist Chris Barraclough
  • Uses our holistic business model framework approach along with proprietary creative and analytical methods
  • Leverages market-leading industry research along with the knowledge and expertise of our brainstorm participants from across the globe
  • Uses cutting-edge, future-looking methodologies rather than traditional approaches

Who is it for?

  • CxO – CEO, CMO, CSO, CIO, CTO (the board) of telcos and vendor partners
  • Telecom executives within strategy, marketing, product development, innovation and other commercial and technical functions
  • Vendor business development and sales and marketing functions seeking to understand their clients’ changing strategic needs.

Format & pricing

  • Concise Executive Summary
  • 200+ Pages, 75+ Charts and Tables, PDF Format
  • Now part of our Telco 2.0 Transformation stream Click here  to download a copy.

Example Charts and Illustrations

CSPs have responded to business model pressure in two ways

Focus areas for a Telco 2.0 Happy Piper and Telco 2.0 Service Provider

Categorising Telco 2.0 Strategy Drivers

Excerpts and previews

We've published the following brief excepts from the report: Strategy 2.0: From infrastructure to innovation and customer intimacy and Innovation Strategies: Telefonica 2.0 Vs. Vodafone 2.0.

Detailed table of contents

Section

Sub-sections

Part One: Identifying Telco 2.0 Opportunities

Developing the Right Telco 2.0 Strategy
  • Applying Porter’s thinking to the current telecoms market
  • Generic Telco 2.0 strategic options
  • Telco 2.0 strategies: how they drive shareholder returns
  • Which Telco 2.0 strategy for your organisation
  • Strategy comparison case studies: A Telco 2.0 Happy Piper (Vodafone UK) versus Telco 2.0 Service Player (O2)

Identifying & Prioritising Telco 2.0 Innovations
  • A taxonomy of Telco 2.0 opportunities
  • From isolated innovations to an integrated platform
  • Two approaches to identifying Telco 2.0 innovations
  • Approaches
  • Case study:  The STL Partners Innovation Scouting Service
  • Evaluating the potential opportunities: a structured approach to screening

Part Two: Implementing Telco 2.0 Opportunities

Introduction
  • A framework for innovation and business model transformation for telecoms

Service Offerings: Bringing Telco 2.0 Propositions to Market
  • A 12-stage end-to-end process for service development
    1. 1. Customer intentions and draft press release
    2. 2. Detailed value proposition and use cases
    3. 3. Fast validation with users
    4. 4. Capabilities assessment and own/partner role definitions
    5. 5. Revenue and cost models
    6. 6. Evaluation and business case
    7. 7. Competition and regulation
    8. 8. Technology and build process
    9. 9. Proof of Concept and final build
    10. 10. Sales and marketing
    11. 11. Launch
    12. 12. Evaluation and continuous development
  • Case studies: Vodafone 360, O2 Priority Moments
  • Checklists and templates for each stage

Value Network: Internal - Getting the Organisation Right to Deliver Telco 2.0 Innovation
  • Centralised versus decentralized organization structures
  • Integrating Telco 2.0 into the core organisation versus creating an independent unit
  • Case studies on different approaches: Telefonica and KPN

Value Network: External – Partnering to Grow the Pie
  • Evaluating closed versus open business models
  • Collaborating with other operators – when and how to do it
  • Working with other service providers – start-ups, established vendors and ‘OTT players’
  • Determining when to collaborate and when to compete

Technology: Prioritising Activities to Support Business Transformation
  • Understanding the developing demands on IT resources
  • Priority new functional area: Customer data
  • Approaches to IT transformation: Big Bang versus Continuous Improvement
  • Evaluating IT transformation approaches: a structured screening methodology
  • Case studies on IT transformation approaches: Vodafone and Telefonica

Finance: Optimising the Telco 2.0 Revenue & Cost Model
  • Revenue drivers: key revenue models and sources of revenue
  • Cost drivers: key types of cost and cost models
  • A framework for guiding decisions about revenue and cost management
  • Implications of new business models on financial and operational metrics

Marketplace: Managing the Regulatory Environment
  • Making the case against net neutrality…
  • …and for the ability to collaborate with other telecoms players to build value
  • Recommended next steps for CEOs

To order please email  or call +44 (0) 207 247 5003.

What are the Key Questions the Report Answers?

For Telcos:

• What are the key Telco 2.0 strategy options and how can they create value?

• How to determine the optimal Telco 2.0 strategy for your business?

• Where to play in the value chain?

• How to source and prioritise new Telco 2.0 ideas and opportunities?

• How to develop new Telco 2.0 services?

• What organization structure and processes are required to support Telco 2.0?

• Who to partner with and how?

• How to prioritise OSS and BSS projects to deliver Telco 2.0?

• How to optimize the revenue and cost model for services?

• How to work with the regulator to maximize value for consumers, enterprises and the telecoms industry?

For Vendors and Partners:

• How are communications service providers implementing Telco 2.0?

• How well does your offering support the implementation of Telco 2.0 strategies in your key customers?

• What are the specific opportunities for your organization to add value to your customers?

This report is now part of our Telco 2.0 Transformation Stream, members of the stream can donwload a copy of the report here. 

To order the report please email  or call +44 (0) 207 247 5003. NB this Strategy Report is not included as part of the Telco 2.0 Executive Briefing Subscription Service only the Telco 2.0 Transformation Stream. 

 

Telcos referenced: Vodafone, KPN, BT, Deutsche Telekom, 3, Etisalat, Orange, SingTel, Telenor, Telefonica, Verizon, AT&T.

Technology companies and brands referenced: Amazon, Google, Microsoft, Facebook.

Industry terms referenced: API, app, appstore, identity, authorisation, B2B VAS, customer data, customer profiling, zero-rated data, digital advertising and marketing, mobile payments, happy pipe, service provider, location, platform, two-sided business models, wholesale, strategy, implementation, telecom, innovation, transformation.

Products and technologies referenced: SMS, voice, content, digital services, LTE.


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