Fast-track Your Identity Strategy

Summary: The $50bn+ digital identity market represents one of the last major access points in the digital economy that is not conclusively owned by a small number of technology players, and for which operators could realistically stake a claim. However, Facebook, Google and others are now pushing aggressively into this space, and operators need to move quickly or risk losing out. STL Partners offers a tailored Rapid Impact Programme to prioritise and develop key initiatives in this rapidly developing space.

 

For more information please contact us or call +44 (0) 207 247 5003.

 

Background

As we discussed in our recent report 'Mobile Authentication: Telcos’ Key to the Digital World?', identity represents one of the last major control points in the digital economy that is not conclusively owned by a small number of technology players, and for which mobile operators could realistically stake a claim. It is therefore of fundamental importance to operators with ambitions beyond connectivity. However, Facebook, Google and others are now pushing aggressively into this space, and operators need to move quickly or risk losing out. Facebook Login, for example, is already used by over 750,000 apps and websites.

Example federated identity services provided by the Internet players

Source: Adweek

Success stories, such as Swiss Mobile ID and Norwegian Mobile BankID, demonstrate that operators have unique assets and capabilities in identity. Recognising the opportunity, the GSMA has also launched the 'Mobile Connect' initiative, which aims to facilitate industry-wide collaboration across privacy-centric authentication, identity and attribute services. However, success is not guaranteed. Although identity is widely known as a technically complex field, the complexities around its business case and developing an effective commercial proposition and go-to-market strategy are not well understood.

STL Partners offers a tailored Rapid Impact Programme to prioritise and develop key initiatives in identity. We can demystify the identity opportunity and help you to move forward with confidence in this rapidly developing space.

Key Benefits

• Maximise your company’s share of the $50bn+ digital identity market
• Understand the complex and rapidly changing identity ecosystem, leveraging our market-leading Telco 2.0 research and hands-on, commercial experience
• Identify key initiatives to prioritise, including the financial impact these will have on your organisation
• Save valuable time and resources by fast-tracking the development of an effective commercial proposition and go-to-market strategy
• Improve ‘return on effort’ by aligning internal objectives and agendas with a common approach

How does it work?

The Rapid Impact Programme combines: pre-workshop briefings with our team to understand your current position, opportunities and challenges; a highly interactive and facilitated workshop with key team members and decision-makers, drawing on market-leading Telco 2.0 research and implementation experience; a comprehensive record and analysis of the workshop's output and next steps; project planning and ongoing support.

A typical approach is shown below:

Part 1: Identity Masterclass (1 day)

• Stimulus sessions and brainstorming on the identity landscape: trends, opportunities, why operators can win and where they should play
• Competitor analysis: strategies of other telcos, Internet players and technology providers
• Sizing the identity opportunity: in your region and market(s)

 

Part 2: Go-to-Market Strategy Development (1 day)

• Facilitated workshop and stimulus sessions to enable internal strategy development which fits with your capabilities
• Draw on real-world experience of implementing identity services
• Use our unique methods for driving innovation with brainstorming

 

Part 3: Project Planning (1/2 day) + Ongoing Support

• ½ day session post-workshop with core project team setting out key targets and deliverables
• 6 months of support through monthly review calls and one day a month of remote consulting to resolve specific issues

 

 

Who is it for?

• It is suitable for telecoms operators (single or multiple in a country/region) or partners wishing to understand telco opportunities better
• Typical lead clients include CTO, CIO, CMO, CSO, Directors of Product Development, Digital & Innovation teams, Identity & Access Management teams, and customer/personal data specialists

Why is this unique?

• We began our coverage of the identity and personal data markets in 2008, and have regularly provided market-leading research and advisory services (including to the World Economic Forum) since then
• We combine deep theoretical knowledge with hands-on, commercial experience of implementing identity services within telecoms operators
• We are experts in facilitating innovation and collaboration through brainstorming
• We can provide an impartial view of key standards bodies, initiatives and vendors, and the benefits/pitfalls of working with them

Who will run the programme?

The Rapid Impact Programme will be delivered by STL Partners in collaboration with Inglis Jane and Elicit.

 

    Phil Laidler; Partner & Consulting Director, STL Partners

Over 20 years experience in strategy, marketing and corporate development; 15 years in TMT, defining and delivering new services. Phil has worked for fixed and wireless operators both as a senior executive and consultant. Prepared and facilitated numerous Telco 2.0 workshops on identity and personal data (including for the World Economic Forum).

 

    Matthew Jones; Senior Consultant, STL Partners

A co-author of the Telco 2.0 Transformation Index and author of reports covering M2M, IoT, digital strategy and mobile authentication. Matt has also been involved in consulting projects across Cloud, Enterprise ICT, and more. He graduated top of his class from Oxford University in Economics and Management.

 

    Nicky Hickman; Associate, STL Partners

An experienced consultant with experience designing, developing and managing multi-channel, consumer-facing identity services in mobile and Internet environments. Clients have included Vodafone UK, O2, BskyB, Verizon and Barclays. Nicky has worked closely with the GSMA on the Personal Data Program and Mobile Connect since 2013.

 

    Nick Spencer; Associate, STL Partners

25+ years’ experience working with blue-chip organisations, including BT, PA Consulting and Vodafone in the development of advanced telecommunications, IT and multimedia services. Assessed the commercial opportunity around a range of new services for clients, including Mobile Commerce, mWallets and Mobile Identity.

 

    Tim Davis; Associate, STL Partners

30+ year career includes Head of Direct & Data Planning @MEC Media and Consultant Head of Interactive at ebiquity. Tim advises on commercial opportunities for monetising the growing volume of data generated by digital consumers and has recently worked with the GSMA to define use cases and value propositions for Mobile Connect. 

 

 

For more information please contact us or call +44 (0) 207 247 5003.