|Summary: For ‘Personal Data’ to realize its potential as a new class of economic asset there needs to be a global, cross-industry approach that empowers and protects consumer users, enables businesses, and that has scope for appropriate governance. This report is a summary of the significant progress made towards this aim made by the World Economic Forum’s Re-thinking Personal Data ‘Tiger Team’, facilitated by STL Partners with the support of the Personal Data Ecosystem Consortium, MIT Media Lab, Microsoft, Ctrl-Shift and other leading experts, at meetings held in March 2012 in San Jose, and in London in July 2012.|
Below is an extract from this 16 page Telco 2.0 Report.
We will be looking further at the role of Personal Data as an element of the strategic transformation of the telco industry at the invitation only Executive Brainstorms in Dubai (November 6-7, 2012), Singapore (4-5 December, 2012), Silicon Valley (19-20 March 2013), and London (23-24 April, 2013). Email email@example.com or call +44 (0) 207 243 5003 to find out more.
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The World Economic Forum has been running a ‘Re-thinking Personal Data’ project (RPD) for the last two years, which is about how ‘personal data’ can be turned into a new class of economic asset. As a part of its Global Agenda Council on ICT, the Forum recently established a ‘Tiger Team’ – a group of international experts - to drive forward some of its key technical and legal recommendations for strengthening the flow of permissioned data. The aim of this group is to stimulate the creation and adoption of frameworks which support the key principles of trust, transparency, control and equitable value distribution throughout the personal data ecosystem at global scale.
STL Partners was asked to organise the Tiger Team’s activities, which have focused on a series of workshops, starting in March 2012 in San Jose, California, and in June 2012 in London. These workshops included significant input from, and collaboration with, the Personal Data Ecosystem Consortium and MIT Media Lab and, in London, with consultancy Ctrl-Shift.
The initial meeting in March (kindly hosted at Ericsson’s labs) gathered 40 experts - from MIT, AT&T, Verizon, Microsoft, SAP, World Economic Forum, Ericsson, Frog Design, Personal, Reputation, Cisco, Experian and others, with the following aims:
At the subsequent meeting in Central London on 14th June (co-hosted with Ctrl-Shift), the team gathered input from the European market to further develop these concepts.
This note summarizes the significant progress made.
San Jose Workshop in action (More photos here: http://bit.ly/KL8i8S)
The appropriate use of personal data is of critical importance to telcos in the following ways.
1. Personal Data supports the successful operations of a telco with in areas such as billing, direct marketing and customer care. Advanced applications can enable enhanced customer applications, relationship building and personalisation of services, and support the better understanding of customers and business dynamics, including advanced analytics.
2. It also enables new value building services which can be for customers themselves (such as ‘Personal Data Stores’), and/or by monetizing aggregated sets of customers’ data to third parties. Examples include aggregated traffic and footfall data, viewing and content preferences by segment, etc. Certain ‘Telco 2.0’ business models also use APIs to convey elements of personal data for purposes such as identification and authorization in third business processes.
3. Finally, personal data has been described as the ‘oil of the new digital economy’, and will be central to most digital commerce business models, such as mobile advertising and payments. Many industry players will wish to trade in this market, with the internet giants, banks and financial services companies and retailers also being key players. Telcos need to understand how to participate effectively in this evolving ecosystem.
Simon Torrance, CEO of STL Partners, designed and facilitated the workshops. Kaliya Hamlin, from the Personal Data Ecosystem Consortium, Scott David, from Washington University’s Business School, Dazza Greenwood from MIT Media Lab, Drummond Reed from the Respect Network, Marc Davis and Caroline Nguyen from Microsoft, Bill Hoffman from World Economic Forum, and Liz Brandt, Alan Mitchell and Paul Smith from Ctrl-Shift stimulated and helped facilitate the meetings and working groups.
For more information on the Tiger Team please contact firstname.lastname@example.org.
Following on from work in San Jose in March, the Personal Data Principles have been updated as follows.
Source: WEF Personal Data ‘Tiger Team’, June 2012 – Updated, Courtesy Caroline Nguyen, Microsoft
At the London meeting, further productive discussions outlined:
Next steps include:
To read the note in full, including the following additional analysis...
...and the following figures...
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Technologies and industry terms referenced: Personal Data, information, World Economic Forum, WEF.