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Next Generation Mobile Marketing & Commerce: OnFuture EMEA Executive Brainstorm 2014, Day Two (Thursday 12 June)

Next Generation Mobile Marketing & Commerce. Presentations and Voting Slides from the Next Generation Mobile Marketing & Commerce stream of the OnFuture EMEA Executive Brainstorm, 12th June 2014, in London.
(Executive Briefing Service, Dealing with Disruption Stream.)

0845 Event Start: Welcome, Agenda, Warm-up and Introduction

Host and Moderator: Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative (download here)

0900 Accelerating Innovation in the Telecoms and Technology industries: What is the best strategy?

Chris Barraclough, Chief Strategist, STL Partners/Telco 2.0 Initiative (download here)

Matt Jones, Consultant, STL Partners/Telco 2.0 Initiative (download here)

Doug Webster, VP Marketing, Cisco (download here)


0945 The Innovation Showcase

Live on-stage demos of specially selected cutting edge Mobile Marketing, Media and Commerce technology solutions from leading innovators from around the world. Each innovator receives 7 minutes to demo their innovation to the entire audience. Click here for more details.

Moderator: Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative (download here)

  1. Icon Mobile: Quantified Health, Meg Koch, Director Business Development (download here)
  2. Ericsson: Connected Vehicle Cloud, Graham Cobb, Director Solution Marketing (download here)
  3. NTT Docomo: One Soluton to Rule Them All, Luis Dominguez, Head of Cashlog (download here)
  4. Apstrata: How Apstrata helps transform MNO’s into APP & API economy supliers, Rabih Nassar, CEO (download here)
  5. Axonix: Programmatic Advertising Platform , Simon Birkenhead, CEO (download here)
  6. IMIMobile: Utilising Social Media to Improve Customer Experience, Thomas Boesen, SVP Business Development (download here)
  7. CSGi: Driving Customer Engagement & Revenue with Better Customer Insight, Bill Gash, Sales Director – Content Direct (Unavailable)
  8. Now Factory: Compete in an Era of Smart, Oliver Finn, VP Marketing (download here)
  9. Cisco; Cisco Meraki Magic, Imran Idrees, Marketing Manager (Unavailable)


In the afternoon there were two parallel streams - Mobile Brand Engagement and Big Data, Customer Data:

Stream A Workshops: Mobile Brand Engagement - New Relationships and New Media

1330 Mobile Brand Engagement: New assets, relationships, and sales

Geoff Seeley, Group Communications Planning Director, Unilever (Unavailable)

Elvin Altun, Head of Mobile Marketing Solutions, Turkcell (download here)

Claire Valoti, Head of Advertising, Facebook (download here)

Chris Barraclough, Chief Strategist, STL Partners/Telco 2.0 Initiative (Moderator) (download here)


1445 Mobile Music and Video: How should service providers and content owners partner to maximise customer lifetime value and new distribution?

Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative (Moderator)

Keith McMahon, Senior Analyst, STL Partners / Telco 2.0 (download here)

Matthias Kohtes, Head of Business Development, ePlus (download here)

Andy Fletcher, Senior Director, EA Games (Panel Only)

Stream B: Big Data, Customer Data - Privacy, Permissions, and Monetisation

1330 Digital Identity, Data Privacy & Permissions: How to prepare for and innovate with new regulations?

Toby Stevens, Director, Enterprise Privacy Group (download here)

Peter Briscoe, Ericsson (on behalf of Antony Beswick) (download here)

Matt Stroud, Head of Corporate Strategy, Everything Everywhere (download here)

Anthony Dornan, Consultant, STL Partners/Telco 2.0 Initiative (Panel Only)

Philip Laidler, Director of Consulting, STL Partners/Telco 2.0 Initiative (Moderator)


1445 Mobile Data Analytics: How to make money from this new discipline?

Kimon Zorbas, Director & CEO, Digital Business Consulting Group (download here)

Niall Murphy, Founder & CEO of EVRYTHNG (replaced by James Clifton, COO) (download here

Tim Davis, CEO, Elicit, Associate Consultant, STL Partners/Telco 2.0 Initiative (download here)

Philip Laidler, Director of Consulting, STL Partners/Telco 2.0 Initiative (Moderator)


Final plenary session:

1630 The Future of Mobile Marketing - How, when and where will money flow?

Daniel Rosen, Global CEO, Joule (download here)

Jon Hook, Head of Mobile, Mediacom (download here)

Claire Valoti, Head of Advertising, Facebook (Panel Only)

Paul Berney, Managing Partner EMEA, mCordis (Panel Only)

Andrew Collinson, COO & Research Director, STL Partners/Telco 2.0 Initiative (Moderator)


1730 Event Close

Voting slides from Day 2: Next Generation Mobile Marketing & Commerce

 

Click here for Day 1 presentations - New Mobile & Digital Transformation Strategies
Click here to go back to the main OnFuture EMEA London page